Digital Marketing – What Is in Store for 2017 and Beyond

The arena of Digital marketing is extremely competitive and highly volatile… During the start of every year the strategists in the field of digital marketing sit at their desk to design and discuss upcoming trends, challenges and opportunities to bring out strategies to take the marketing techniques to the next level!

The traditional methods that were used few years back are no more a fashion. In the ever changing market these techniques, either became outdated and vanished or evolved itself as new strategy. The techniques that were used last year may not be finding the same importance, relevance or order of preference!

After studying and analyzing the emerging trends, the strategists have lined up the most effective marketing techniques that is going to shake the field this year and beyond!

Digital Marketing Strategy is one word that is echoing everywhere!

Mobile phone centric

We all know that Google has phased out all websites that are not mobile phone friendly. Not only Google, remaining search engines and other digital platforms will also start doing this! The websites and applications that are mobile phone optimized only will remain!

Apart from mobile phones, other handheld devices, wearable technologies like smart watches and other smart devices will find top a place in digital marketing techniques.

Videos to rule!

Videos are already a rage on digital platforms. In the coming years, video based advertisements, and other marketing techniques are going to dominate the scene and heavy investments will be pumped into!

Like YouTube and Facebook, many other social media websites will be fitting that plug-ins for those video streaming.

Content matters

Content, as it is called the ‘King’ of digital marketing, is going to reach another level of importance. Well devised, high quality content will always command a respect in the market. Creativity, skill and knowledge on the written subject will make a huge difference! Interactive content has already found its way as the best digital marketing strategy…

Just not writing, in-depth discussion and analysis of things in the content is what that is expected from the marketing strategists!

Mobile Apps

Every smart phone user will have at least 5 or 6 apps in their handset. Apps are now designed to cover every aspect of the day-to-day life activities… From necessities to fun area, from people of all walks of life to profession, Apps are there for everything! Slowly, websites will be replaced by these apps!!

Social Media

Social media sites are already enjoying an enviable position in the marketing arena. It will remain as one of the most favourite hangout places of the younger generation… Twitter like sites are expected to lose its place in digital marketing, and Facebook and other video supporting sites will come out with various innovations, creating a revolution in digital marketing strategy!

Conversion Rate Optimization

CRO or Conversion Rate Optimization, visitors becoming consumer, is going to be used as one of the major techniques of future digital marketing strategies. This system, at present, is still at the beginner level, but is expected to find its right place soon!

Search algorithm will change

Google is the search engine that is widely utilized by the internet users. People are already searching with other engines, which uses a different way of search optimization. Google itself is slowly changing some basics, and in coming years, a new wave of search algorithms will make a stride in its own style!

Chatbots and AI

Chatbots and other Artificial Intelligence based technology and techniques are also expected to rule the roost, and future will be more interactive based techniques like these. Interaction is the key. It always pays good results in marketing campaigns. These techniques are sure to evolve to another level paving way for a dominant role in digital marketing!

SMS

SMS and other text based tools and techniques will continue their influence in digital marketing for next few years. Interactive text messaging and smart phone supported other text messaging services will also make their mark in the marketing arena!

The Consumer

The ever changing psyche of the consumer is the one of the major key elements that is going to decide, and design any future digital marketing strategy! After all, consumers are the final receivers of any service, for that matter!

Content Marketing: The Path to Choose or Not?

What Is Content Marketing?

Content Marketing means creating and sharing content of high standards and shareable values to attract an audience for your digital empire. The main objective of content marketing is to convert the prospects into customers and the customers into repeated buyers. Moreover, the type of content we create and share tells about our niche.

Therefore, it can be termed as a strategic approach for creating and share content in such a manner which will create and retain a clearly defined audience which will ultimately drive traffic and profitable customers.

Present and Future of Digital Marketing:
The game of digital marketing is ever changing. To display yourself you need to advertise yourself in a very attractive way. Now if we talk about the marketing of our services, the most traditional ways are TV commercial, images or hoardings. But one thing which is present all over the traditional ways is the content. Yes, everything we look, we see or we read have content in it.

Nowadays the smart marketers are using “Content Marketing” as the next big thing. There is no doubt about the fact that content marketing is an awesome medium to present yourself in the market and reach out to the audiences. Moreover, these days customers have given a set back to the traditional ways, this change in the mindset of customers has enhanced the role of content in marketing even more.

Remember this while creating content for marketing
The whole internet is filled up with unique content but not everything holds the same value. So, while creating content, you need to take care that whatever you have created is really relevant and valuable. This is what separates the garbage present on the internet and the good relevant content.

The best thing about content marketing is that it is non-interrupting marketing. It is not direct selling of products and services, instead of pitching them directly, you deliver information about your products and services that make our prospect more intelligent. The main essence of this whole strategy lies in one simple fact that if as businesses and service providers, we deliver consistent and ongoing valuable information to buyers. This strategy is being used by some of the big companies like P&G, Microsoft, Cisco Systems, and John Deere.

Content Marketing: Ain’t no Cake Walk!

However, doing content marketing is not an easy task. The marketers present all over the net are finding it difficult to create content because the competition has become very tough. Everybody else is looking for creating unique content every day. So, it becomes very important to make sure that you are able to create such content to be in the game.

It is the obvious fact that great content is a must for your content marketing. Content forms the base to drive inbound traffic and leads. Moreover, you need good and unique content for your PPC to work. But still there are few present day problems related to content marketing which has made it difficult for the content marketers to make worthy content for marketing

Let’s have a look at the problem:
The attention spans have become critically short
The competitors in the digital market are now creating a very high volume of content with higher production value. Moreover, higher cost to create competitive content people will deem worthy of their attention.

What can be done about it?

Competition in the market has raised the bar in digital market and you can fight the above two problems in the following ways:
Start creating content at equal production value as that of your competitor, but make sure that you do it on more prestigious and trusted brand platforms. The advantage of such platform is that they have built-in audiences. This will bring trust and prestige to you and your content surely.

The second thing, which can be done is increasing the production value close to what your competitor has. Now, while doing this make sure that the usefulness and relevancy of your content should be much more than your competitors.

Both of the ways have the potential to solve the problems related to content marketing, but the second one should be more feasible as it does not take more investments in terms of money. Either way, you choose they key to good content marketing is the way you promote your content. It simply follows the 80-20 rule, 20% of the work is writing good content and the remaining 80% is your promotion.

So, it must be now clear to you that content marketing has become the next big thing but at the same time, it is not just a cake walk. Therefore, whether to choose it or not is totally your call.

Marketing Agencies Have Coordination With Companies To Reach The Goal

The people managing more than one business or marketing agency will help greatly. They provide a great help for developing the business in various aspects. Also, they reduce the stress of the business owner. If anybody wants to hire a marketing agency, it is always better to investigate about the agency before hiring them. How they work from the creative sense of thinking one should know before going forward.

Hiring a staff for advertising isn’t that much worth paying. A team of marketing and advertising will do the job productively. The results also are visible in the market. This team of experts has knowledge about the market analysis and they plan accordingly.

Creative Planning is the Secret of the Success

The marketing scenario has changed completely after the globalization. The innovativeness changed the meaning of advertising and sales. The company and brand are advertised to make the people familiar with the brand name. The market verticals are studied by experts to make a perfect plan for sales. The whole team works for the company comes through creative thinking and brainstorming. It helps to get an unimaginable success in the long run. Each employee of the marketing agency is an expert who puts their experience to get the result. They study marketing strategies and use diverse methods to increase the sales.

How to Select a Marketing Agency

The performance of marketing agencies should be evaluated. It will encourage them to provide good service consistently. It is better to know more how they achieve their goals will show the better picture.Many agencies are there in the market who consistently giving good results. Choose from those renowned agencies.

Selecting Audience

Advertising is the main way to get clients. If the audience is targeted at the correct time, it will definitely get a good business. There are many technically sound staffs in the agency. They are well experienced and can satisfy the clients with the proper information and technical facts. Their healthy conversation helps the customer to take proper decision.

How to select viewers

The marketing agency provides the client`s list which is helpful to the business owner to contact and make a deal. The business oriented people think that they can do the marketing successfully but many times it fails. The marketing professional can do it in a better way. If anybody wants to get everything in a package, it’s better to hire a marketing agency to get the predictable result. The agency follows different strategy with their creative mind. It could be humor or something groundbreaking. They reach the audience through social media websites.

A few important Tips:

• The audience can be from any field. Social networking websites help to get a greater response.

• Each professional has a different idea when they team up it will make wonders.

• Marketing agencies should have good contacts which will help for other client’s project.

• To retain the old client, they should award the loyal customers to bring more business.

Agencies Role in Marketing

That advertising company should give their best performance. That service will proof their efficiency which in turn satisfies the new customer. If one customer is not satisfied with the product or service then he will influence others. It is very important to follow all standards to give quality services. The ad agency provides many offers to customers. That attracts them to become a loyal customer. The client takes marketing agency’s advice. Agencies also do the same to get the client’s confidence. Together the agency and the client company have to take every step thoughtfully to reach the dream goal.

To encourage the customers they provide many services like pay per click and affiliate marketing etc. With all these visitors convert to the prospective clients. Effective service helps to motivate new customers. The marketing agency helps in all the steps by putting their experience and expertise.The client will get a lot of follow-ups and quick responses. Agencies follow many innovative ways to get success through the internet marketing.

There is tough competition in the market and thus, it is better to hire the best marketing agency for getting the expected result. Hiring a good marketing agency is like reaching a milestone in the business. Research is the best option if you don’t have any idea. Find out the BEST.